Website Optimization
Every website or blog, at some point in its existence needs to be optimized. Many times, web owners have installed scripts or used images that actually slow down the website. The first step to optimization is to check your website. Web Page Analyzer is a free tool from Web Site Optimization that will analyze your site and and calculate page size, composition, and download time.
I tried it for this blog. My results showed that this blog takes 9.68 seconds to download if the user is on a T1 line. If they are using a 14.4K modem, the page takes 253.45 seconds to download. What a big difference. The analysis also warns me if I have graphics that could be compressed or if I am missing the width and height attributes. At the bottom of the analysis are recommendations. For example, I have over 28 images on the home page and I should reduce the number for better loading time. There are a number of suggestions that I can use to make this blog better.
Another service that Web Site Optimization offers is conversion rate optimization. Conversion Rate Optimization involves persuading visitors to take some action that will benefit you. Such as making a purchase, or subscribing to your feed or newsletter. This type of optimization is very useful if you feel that you are not getting the results that you want from your website or eStore.
