How many ads have you seen in your lifetime? Thousands, Millions? Which ones do you remember? We often remember ads that effectively grap our attention. A headline that evokes emotion is a powerful headline and a great way to get attention. Your ads should always focus on one of two things:
1. Your product or service will solve a problem for the customer – Does your product save them time or money? Does it solve a problem? For example, a merchant who makes grocery cart covers solves the customer’s problem of having their child sit in the dirty grocery carts.
2. Your product or service brings the customer joy or pleasure – Items such as food, travel, toys, gifts, etc. fit into this category. If you sell gift baskets you would want to make sure the ad focused on the joy the basket will bring to the receiver.
You should carefully think about your target market and about how your product will help. Ask your friends and family if your ads would catch their attention.