I thoroughly enjoyed this book and the only reason I gave it four stars was due to the fact that the ending was a little slow. The book focuses on what makes things “tip” or popular. The examples are entertaining and it made me look at popularity and fashion trends in a whole new light.
If you have an online business, be it selling crafts, providing fat burner reviews, blogging, etc., this is an excellent book to read. It could very well help you decide how best to “get the word out” about your product or service. I read this book because it is on my high school daughter’s reading list. I will probably follow up and read Outliers also by Gladwell.